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The empty spot on your bench

Wednesday, May 25th, 2011

Ask any business owner if they ever have enough money or enough people to get the job done and their answer is probably a guffaw and a resounding “NO!”

When you ask them who they need (in a perfect world) you’ll hear they need sales people, operations people and line workers.  Rarely do they say they need a Chief Financial Officer (CFO.)

Ask any business owner that has left their accountants’ office during tax time still puzzled on why they owe so much to Uncle Sam or how they could have made so much on paper but don’t see it in the bank.  Many accountants can’t answer these questions.  A CFO can.

If you are worried about looking foolish in front of a CFO, or are embarrassed that you don’t have a grasp on your numbers, don’t be. You aren’t alone.

If you have a handle on your financials but still find yourself with questions about product line or customer profitability, whether you should pay back your loan or take the money and use it to grow, or why you never seem to have enough cash, you should consult your CFO.

If you believe your CFO is strictly a glorified bean counter, you have found the wrong person for the job. If you think that a CFO is really short for CF-”no”, that is, someone who will shoot down all your plans or ideas, you’ve found the wrong person.

If you are looking for someone to help you map out your growth, “run the numbers” and provide you options backed by analysis, and you naturally turn to your CFO, you know you have the right member on the team.

But most businesses don’t have that team member in place. There is an empty, yet critical, spot on their bench. It comes down to one change in mindset on the part of the business owner:

Hiring a CFO isn’t an expense, it’s a growth strategy.

A CFO can provide you with the best springboard for growth: information.

Information can be in the form of financial analysis and trends or forward-looking projections. It can be a scenario analysis (“if I do X, then my profit could be Y”) or a post-mortem (“why did this job run over budget?”) A CFO with good business sense can take your operational and financial data to give you a picture of the effectiveness of your daily operations. That’s pretty powerful stuff.

So, you can muddle along and find out what works through gut instincts or trial and error. You can hire another sales person or line worker and you can grow in increments. Or you can fill that empty spot on your bench with a CFO, even on a part-time or consulting basis, and grow exponentially. You just need to change your mindset.

An alternative to “Off with their heads!”

Tuesday, May 17th, 2011

When businesses downsize or look for cost savings the first place they look is their staff. Employees are expensive—you have to pay them a salary, benefits, “house” them for the work day, and give them whatever equipment they need to complete their work. Naturally when it comes to cutting costs, business owners see reducing these “people” costs as a quick way to save money.

Here’s a twist. Before you start thinking about headcount reductions, look to your employees for costs savings by ASKING them for their opinion. I know—it probably isn’t comfortable to admit that you need to save money if the business isn’t doing well. You also have to deal with the mind-racing and jumping to conclusions of inevitable layoffs. There is a lot to manage when you go this route.

As the business owner, you may need to shift from thinking you’re the only one who knows how to run the business, to being open to input from the lowest levels within your organization. When GE went through this process of seeking out cost saving ideas from deep within the organization, a line worker in one of its plants commented that for 25 years GE had his hands, all the while they could have had his brain as well—for nothing. Pretty powerful.

So do yourself (and your company) a favor—ask. Ask your employees how you can save money, how you can improve operations, how to grow the business. Remember those closest to the work know it best. They know a lot more than you give them credit for.

A critical thing with opening yourself up for ideas is also being open to act on them. Here are a couple of ways to encourage ideas:

Share the savings: If employees think that cost savings are going to wind up in your pocket, and yours alone, they’d be less likely to volunteer ideas. Give them a portion of the savings and recognize them in front of your peers or reward the best ideas with dinner for two paid by you.

Have Belly-Flop awards. Every idea you get may not be a good one, so have some fun with it without embarrassing the person who made the suggestion. If you pursue an idea and it doesn’t work out, award it the “Belly-Flop” award and analyze what went wrong, and learn from it. The main point here is you want to reward the risk that person took by suggesting something.

Watch the eye-rolling: You know what I mean, whether literally or figuratively, there is always one or more employees that roll their eyes as you announce your next big initiative or idea. Before you dismiss them as small-minded, take a moment to find out what their qualms are. In their response may be some warning signs of a project about to fail—or cost too much.

So take time in your day, week or month to ask, listen and do. If you show you are open to ideas from the ranks– and take them seriously–more will come, and so will your solution for turning around your business.

Why Mix Matters

Wednesday, February 9th, 2011

Have you ever wondered why you may be selling more and more but aren’t making any more money? You may have a problem with your mix.

Just as too much of one ingredient can ruin a recipe, mix can make the difference between profitability and losses, a cash crunch and money in your pocket. It requires a bit of number crunching, but it is well worth evaluating your costs to this level of detail.

Mix is a factor of what you sell, who you sell it to and ultimately how you get into your customer’s hands. Finding the right balance can lead to greater profitability.

Here’s a breakdown of the three.

Customer Mix Imagine you are a manufacturer of widgets. You may sell the same widget to many customers. Some customers are high-maintenance and require expedited shipping, others order small quantities sporadically leading to a distribution head-ache. Others have integrated their demand planning with your company so you can manufacture to their demand.

Each of these customers cost-to-serve is different and the pros and cons of all their special circumstances should be weighed with what they contribute to your bottom line.

Product Mix As a widget maker you sell Basic widgets for $1 and Deluxe widgets for $2. Deluxe Widgets cost more to make relative to their selling price, i.e. they have a lower profit margin.

While you may be enticed to try to sell more Deluxe widgets because they can bring in higher sales, look what happens to your bottom line if you sell the same amount in dollars of both types:

Imagine what would happen to your profitability if you decided to sell more Deluxe without understanding this? You’d be scratching your head wondering– “I’m selling more but I why don’t I see it on my bottom line?”

Channel Mix. What you sell is important, but how it gets to the customer can make a difference too. Think of the many ways a widget can be sold. It may be sold directly via an online store, through a distributor, or directly to a retailer. In each scenario, the same exact widget is winding up in the hands of the consumer but how much profit ends up in your pocket may be very different.

What can you do once you understand your mix? You can actually increase your profitability by strategically choosing which channels to sell in, what you sell and whom you sell it to.

You can make better pricing decisions when you come across a high-maintenance customer and you can identify if there are ways to reduce costs of your lower margin products.

You may even find you have to eliminate a product line, fire a customer or stop selling through a channel.

In other words, you may need to adjust the “recipe” of your mix to yield the best returns.

Shaking the shoebox

Wednesday, January 26th, 2011

Every so often, I have a flashback to my first job at General Electric. I was a financial analyst in one of the company’s old industrial businesses—a multibillion dollar firm that would have ranked as one of the Fortune 500 if it was a stand-alone company.

Like clockwork in April, we’d hear it-it would start as a distant rattling, but as it approached, you knew what it was… the shaking shoebox. The shaking shoebox meant one thing– fess up all the extra pens, pencils, and highlighters in your desk drawers. They were going back into the supply cabinet.

The shaker of the shoebox was our department Admin. She was like the tax collector of office supplies. If you didn’t fess up enough, she’d eye your drawer to see what you were hiding.

No joke.

She took her job as the supply-cabinet gatekeeper very seriously. You wanted a mechanical pencil instead of good ole’ yellow No.2 ? You have to personally ask her for it and you were only allowed ONE. If you came back in two weeks for a second, you had to account for the demise of the first. (“The CFO took it” always worked for me.)

Did I mention that this was a multi-BILLION dollar business?

Did they really care so much about measly office supplies? Apparently so.

So where is the lesson in all of this?

1—Beware of shoebox-wielding Admins.

2—Take every pencil seriously. Have you ever looked at your office supply expenses? Do you really know where all the money went? When I ask my clients why office supplies have gone up 20 percent over the past year, practically none of them could explain what they spent the incremental money on. Staples® contributes to the big black hole in most business’ P&L– Office Supplies. It sucks a few thousand dollars every year out of a business’ profit. (I am sure they like it that way too!) Even if you saved a few hundred dollars from office supplies and upgraded your software or sunk that into a new marketing piece, wouldn’t you get a better bang for your buck?

So maybe it’s time to do a little experiment of your own. Pull out your shoebox, and make the rounds in your office. If you come up with a full box, it is probably a sign that you might have other “pen- and-pencil” type saving opportunities in the business. Think about what other metaphorical shoeboxes you can shake—who knows, you may come up with serious savings!

Your most important information may not be in QuickBooks

Wednesday, November 10th, 2010

If you are puzzled by your profitability, looking at your P&L will give you only part of your answer. If you are trying to figure out why you are not making any more money even though your sales are increasing, or if your bottom line hasn’t moved from the last few years, here are some tips to think outside of the QuickBooks “box.”

Financial Statements are a look in the rearview mirror: They are a print-out of what happened in a given time period—expressed in dollars and cents. If you hired someone, you will see an increase in salary and a reduction in profits. Likewise, an equipment purchase will show up on your balance sheet along with the way you paid for it, a reduction in cash or an increase in loans. This information is useful, but it may not tell you the whole story.

Look beyond the dollar signs: Data from your day-to-day operations (not normally in QuickBooks) gives you equally useful information. Things like measuring output for a given employee, reduced production time gained with the new piece of equipment, or even something like customer turnover. If you were just looking at these measures, however, you might be missing the other half of the story—the translation into revenues, profitability or improved cash flow.

So if you marry up the financial and operational data what do you get? Real information.

Like peanut butter and chocolate, they were meant to go together.

In technical terms, these measurements are often called Key Performance Indicators (or KPIs). They give you insight as to how well your business is being run, not just how profitable it is. Each industry and business has a few KPIs that are leading indicators—they help business owner’s spot trouble before it begins. Maybe a decline in revenues means you should reduce headcount, maybe a higher customer turnover rate means that profits will begin to decline because it costs more to acquire new customers. You probably know what yours are but just haven’t done the math.

KPIs will tell you more than any simple P&L or Cash Flow Statement or Balance Sheet will. So spend the time and do the math for your company—and more importantly track it. You’ll find what you thought was a good predictor of your company may not be as good as a KPI. You might also find that the KPI you use change over time. Today you measure output by employee but 6 months from now customer turnover is a better predictor. Whatever your KPI– think outside the QuickBooks box when you are determining where you want your business to go.

When your customer shows sign of financial trouble

Sunday, September 20th, 2009

The importance of having a strong and open relationship with your accounts in tough economic times is critical and it is important to pay attention to the warning signs in your business before they hit you where it hurts. Mary Repke, owner and “Chief Bag Lady” at Coakley Business Class, knows this first-hand. As a manufacturer of upscale professional women’s bags, Coakley relies on a series of distributors to get products to stores. When some of her distributors were experiencing financial hardships, Mary was quick to act. By doing so she minimized her exposure to customers closing their doors and jeopardizing her company’s future as well.

Mary has these suggestions to minimize risk with customers:

Pick up the phone and make the call: As you recognize that your orders are slowing down you need to contact your customers and find out what is going on with them so you can get a more clear picture of what the potential impact on you will be.

Try to collect on all open invoices according to terms.
If your customer moves toward slow pay because they can’t make a full payment, help them out by offering to take payment on a credit card or a monthly payment plan for three months (this may give them extended terms or cost you a few points, but you have a better chance of getting paid in full than not at all).

Make sure your paperwork’s on top.
Take the time to resend a billing statement with back copies of all open invoices every month.
You want your paperwork on top of their papers, not buried at the bottom.

Be the squeaky wheel.
Take the time to make collection calls. The squeaky wheel gets paid first.

Credit card only, please. If they have an opportunity to sell more of your product during this time, put all new orders on credit card only sales so you benefit from the sale and don’t incur additional risk.

Don’t over-ship–period. You know what is normal sales flow with your accounts so be very mindful of this during a recession. You don’t want to be over exposed. It’s better to reduce your minimums and get paid than have a big sale on your books that doesn’t get paid.

Do your own financial housekeeping. As your sales and revenues slow down, and your accounts begin to pay slowly, you need to immediately cut your expenses and be very mindful of what your fixed expense requirements are on a weekly and monthly basis.

  • Like it or not, you need to generate a few extra monthly financial reports so you can stay on top of things.
  • Cancel any truly unnecessary expenses or programs you have underway. Prioritize your spending by things that drive revenue.
  • If you do get into trouble, it is very important to take the initiative to contact your vendors and let them know about your situation. Be very honest with them and ask them to work with you as you commit to a payment plan system to continue to send them money as you receive it until you can move back into a profitable cash flow situation.
  • Keep focused on getting your business right-sized. Find other ways to generate income, especially if you are a start-up.

Preventing loss from bankrupt customers

Wednesday, September 9th, 2009

It might start with late payments, or unreturned phone calls. It might be that you had no idea there was anything wrong and you get a notice in the mail. When a customer files for bankruptcy it could have a big ripple effect throughout your organization. Here are a few tips to prevent a loss for your company:

Analyze your risk: All eggs in one basket= trouble. We all have that one gem customer that buys a lot from us, and while this steady stream of income is good it can also spell disaster if the company goes under. Do a quick sales analysis to see what percentage of your sales comes from each customer. If someone represents more than 20% look to diversify your client base.

Be proactive: Periodic credit checks may help to identify problems. The $100-$200 you spend on a credit check through Experian or Dun & Bradstreet may be pennies compared to not collecting on some of your bills. Make sure that you monitor your Accounts Receivable Aging reports and you set limits on the amount of credit you extend to your customers.

Communicate, communicate, communicate. Before any negative information shows up on your customer’s credit report you may find that keeping in touch with your client can help you see red flags of problems before they become your problem. On the upside, you may provide a solution to keep them from going under, or at least you can take preventative measures like putting them on a cash-only basis to ensure that you are not at risk.

Don’t be afraid to cut them off. There, we said it. Yes, you will lose sales—you may even have to lay people off. A non-paying customer, no matter how big they are, is bad news. You didn’t get into business to run a charity and a non-paying customer is sapping you out of both cash and profit. Try to work with them but stand your ground.

Get creative. If you are owed a lot of money, you may need to think outside of typical 30-day payment terms. Installment plans make a debt easier to pay off, especially if a customer is struggling. Beware, though, since this opens you up to risk, and you should balance your cash needs with the risk of not getting paid the full balance. This may be your only option if the customer is on the brink of bankruptcy to recoup a piece of what you are owed.

Webinar: “Three #s That Drive Your Business”

Tuesday, June 23rd, 2009

If you want to use your numbers to help you manage your business but don’t have the time to pour over pages of reports to figure it which ones to use– this seminar is for you. We’ve come up with three simple numbers that drive every business’ money-making engine. These numbers are easy to find and will help you diagnose nearly all business trouble spots and head off problems before they start. The best part is you don’t have to be an accounting whiz to figure it all out.  Click on our flyer for more information, and our money-back guarantee.

 

“The Three Numbers That Drive Your Business”

 

Thursday, July 9, 2009

12noon-1:30PM (Eastern)

Cost: $49.00

Location: Webinar

Click here to register

What’s your Plan B?

Monday, May 11th, 2009

Inc. Magazine had a great interview with Jack Stack, CEO of SRC Holdings and author of the book The Great Game of Business. SRC Holdings is managing well even in this environment—chalk it up to Stack’s constant paranoia and always having a Plan B.

Here’s how to develop a Plan B:

  1. Be paranoid. Stack is constantly worrying about having too many eggs in one basket. Whether that is too many sales coming from one customer or planning for another 9/11 he and his team are constantly playing out worse case scenarios and developing contingency plans to deal with it.
  2. Keep reinvesting in the future: 15% of SRC’s sales are dedicated to research and development. This allows them to rush new products to market and beat the competition because the product development was already well under way.
  3. It’s all about creating jobs. Despite this downturn, SRC has only had to reduce a workweek for some of its employees but managed to place many of them in other divisions that needed the help. They take layoffs extremely seriously. According to Stack, “A layoff is a failure of management. But the people who usually pay for that failure are not the ones responsible for it.”
  4. Focus on the 4 Ps: people, profits, positive cash flow, and positioning. If you are not using your people to help you reposition your company in this downturn, when everyone is just “standing around,” you are crazy.
  5. Prepare for your contingent liabilities: Ensure that you have enough assets to sell or cash available for the future. In SRC’s case it was having the money to pay its employees when they wanted to cash out their stock, in private companies it could be buying out a partner, or settling a pending lawsuit. Beyond a rainy-day fund or emergency fund, having access to the cash is an important part of your plan B.

SRC’s success is a result of balancing his risk by diversifying his company into markets that are inversely related, and constantly educating and communicating the business’ numbers to his employees. When asked if his paranoia could be limiting growth because they could get “whacked” at any moment, Stack succinctly states: I’d say you’re a fool if you know you’re going to get whacked and don’t do something about it.”

What is your Plan B in this economy?

6 Simple Ways to Reduce Healthcare Costs

Thursday, April 30th, 2009

I asked Tina Piccinnini of Coastal Financial Group how employers can reduce their healthcare costs. Her answers are below. If you want more information, please email Tina or call her at (973) 952-0300 x119

What are simple things can employers do to reduce their healthcare costs?

  1. Have 5 different plans for 5 employees: Most employers I speak with are always surprised that you can really tailor the health insurance plans specific to their employees.  For example, a group that has 5 employees can have 5 different plans.  The HMO plan that works well for one person, may not work for someone else, and that’s ok. You can set up the insurance to really customize the coverage that best fits the needs of each employee.  Generally, a younger person would not take a lot of medicine, so give that employee a lesser prescription plan at a cheaper cost and each employee wins.
  2. Define your contribution: Any employer knows that by law, he is required to contribute a percentage of the premium for each employee.  What works well for employers is having a defined contribution so he will know exactly what his cost is each month.  For example:  The employer can say, I am going to contribute $300 a month for the cost of healthcare.  So, I will show 3 or 4 different plans, and the employee can choose which plan works well for them.  So, if employee A chooses a plan that costs $320 a month, the employee only has to contribute $20 a month.  If employee B wants a plan that costs $400 a month, he will pay $100.  This works well for the employer because he knows exactly what his cost is each month and can set his budget accordingly.  This is especially important right now with a slow economy.
  3. Reconsider prescription coverage: A big portion of the premium is to cover the prescription coverage.  Many of the insurance companies have come out with plans with either no prescription coverage or a discounted prescription plan.  These types of plans can lower the rates dramatically and should be considered as an option for an employee who is not taking monthly maintenance medications.
  4. Pay for what you use: Many people (myself included!) are used to the days of having health insurance cover everything at 100%.  While those plans exist, they are not generally cost effective.  We all need to look at options that could possibly include a higher copayment, or a deductible specifically for hospital stays.  Studies have shown that on a group with 10 employees, only 1 will use the hospital benefits.  So, why pay for something you are not using?
  5. Don’t wait for your anniversary: One of the most important things I can stress right now is this, and not a lot of people know this, if you need to reduce costs now, and you did not make a change to your plan on your anniversary date, the insurers will generally allow an off-cycle benefit change to lower the cost right now.  Also, you can change your plan from company to company at any time (you don’t need to wait until your anniversary date).  You will not be subject to a pre-existing condition clause and you can potentially save money.
  6. Use a broker (and I not saying this because I am one).  Most of my clients are employers with less than 50 employees.  I see and hear their struggles daily as they try to make ends meet.  A broker generally has access to all of the insurance companies and can look around and find the plans that your doctors and hospitals participate with at a cost that works for you. A broker should always be there to handle any claim, billing or enrollment issues as well so you don’t have to sit on the phone with the insurance company for hours trying to get things done.  You are paying a lot of money for your plan, make sure your broker is working for you!

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