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Is your accounting department helping you spot the iceberg?

Sunday, March 18th, 2012


Are you beginning to view your accounting department as a cost center full of overhead expense?

Are you not sure what they do all day but know that they seem very busy and often overwhelmed?

If one critical person in the accounting department left, would business continue on without missing a beat?

If these questions make you uneasy– you aren’t alone.

When we talk to many CEOs we hear the same thing: “When it comes to the financials, we don’t know what we don’t know.” That includes what their accounting department does on a day-to-day basis—and what information they should be getting from them.

For many companies the amount of information that the leadership team gets from their accounting departments is minimal, dated and not easy to understand. Not wanting to know the intricacies of the accounting function, many owners blindly trust their accounting staffs, and figure if the tax accountant isn’t complaining too much at year-end,  their accounting department is getting by just fine.

But are they? Could they be delivering more, more efficiently and with greater accuracy?

Here are some signs that your accounting department may need an overhaul:

Timing is everything. What would have happened to the Titanic if they knew about the size of the iceberg before they hit it? If you aren’t getting financials from your accounting department within 10 days after month-end, you are in the same situation. By the time you discover an issue 20, 30 or 60 days after the month ends you may find that a small issue last month has snowballed into a serious problem (“iceberg”) and you didn’t see it until it was too late.

Flat financials. So you are getting information from your accounting department, but can you use it? You should be getting real information from your staff– details such as which customers are driving your profits, what product lines are doing well, what is the productivity of your staff and your assets, as well as projections of where you are headed. If you aren’t, you may not see—or be headed directly for– that “iceberg.”

Business growth outpaced the skill set of the staff. Most companies have them—the bookkeeper or staff accountant who has been with the company from inception—who knows every nut and bolt of the business. But now that person is the “CFO.” Sometimes that person can grow into the role—sometimes not. It might be time to take a hard look at the skill set of your staff and get the right help in place to continue the business’s growth.

Busy-ness doesn’t equal good business. When was the last time your accounting department stopped and asked why they do things the way they do? Often times we find manual entry of accounting transactions when they could be automated, re-entry of the same data in multiple systems, and a LOT of unnecessary paper shuffling.

Old technology. Face it, when it comes to investment in IT, the accounting department gets the short end of the stick. There is nothing sexy about an accounting package (unless you are an accountant!) and it certainly doesn’t hold a candle to the fancy CRM systems that often are upgraded before the accounting systems. However, when used wisely, an investment in accounting system upgrades may just improve the efficiency of the staff, give you better information in less time and cost you less over all.

Your accounting department’s main function, beyond just record-keeping for the IRS is to provide you, the owner, with the best springboard for growth—information.

We often get called in to companies when the owner/CEO isn’t getting the information they need, when they need it and in the format that makes the most sense to them. Either the business has hit an “iceberg” or they are trying to avoid one.

How does your accounting department help you “spot the icebergs” in your business and how do they help you course-correct?

The empty spot on your bench

Wednesday, May 25th, 2011

Ask any business owner if they ever have enough money or enough people to get the job done and their answer is probably a guffaw and a resounding “NO!”

When you ask them who they need (in a perfect world) you’ll hear they need sales people, operations people and line workers.  Rarely do they say they need a Chief Financial Officer (CFO.)

Ask any business owner that has left their accountants’ office during tax time still puzzled on why they owe so much to Uncle Sam or how they could have made so much on paper but don’t see it in the bank.  Many accountants can’t answer these questions.  A CFO can.

If you are worried about looking foolish in front of a CFO, or are embarrassed that you don’t have a grasp on your numbers, don’t be. You aren’t alone.

If you have a handle on your financials but still find yourself with questions about product line or customer profitability, whether you should pay back your loan or take the money and use it to grow, or why you never seem to have enough cash, you should consult your CFO.

If you believe your CFO is strictly a glorified bean counter, you have found the wrong person for the job. If you think that a CFO is really short for CF-”no”, that is, someone who will shoot down all your plans or ideas, you’ve found the wrong person.

If you are looking for someone to help you map out your growth, “run the numbers” and provide you options backed by analysis, and you naturally turn to your CFO, you know you have the right member on the team.

But most businesses don’t have that team member in place. There is an empty, yet critical, spot on their bench. It comes down to one change in mindset on the part of the business owner:

Hiring a CFO isn’t an expense, it’s a growth strategy.

A CFO can provide you with the best springboard for growth: information.

Information can be in the form of financial analysis and trends or forward-looking projections. It can be a scenario analysis (“if I do X, then my profit could be Y”) or a post-mortem (“why did this job run over budget?”) A CFO with good business sense can take your operational and financial data to give you a picture of the effectiveness of your daily operations. That’s pretty powerful stuff.

So, you can muddle along and find out what works through gut instincts or trial and error. You can hire another sales person or line worker and you can grow in increments. Or you can fill that empty spot on your bench with a CFO, even on a part-time or consulting basis, and grow exponentially. You just need to change your mindset.

Budgeting is sooo 2010

Wednesday, January 19th, 2011

GPS and map

If you’re like me, you’ve gotten dozens of emails about why you should set up a budget for 2011.

The word “budget” often spurs a collective groan. It sounds so restrictive. Not to mention the effort that needs to go in to putting one together and the tediousness of all that number crunching. No thanks.

We agree. Coming from the Fortune 100 world, where the budgeting process could last 3 months or longer we are disenchanted with budgets too, especially because the numbers were often obsolete before the ink dried on the fancy presentation binders!

For nimble small and mid-sized businesses we believe in dynamic planning. Set a course and then adjust it to account for what happens throughout the year. Like a GPS.

Here are our tips for painless planning in 2011:

Think it through. A budget doesn’t have to be restrictive, but it does have to be thought out well. It should account for the 4Ms of your business, Money, Manpower, Marketing and Making it Happen. For more on the 4Ms see our blog post.

Keep it simple. Really, when you think about it, only a few major things change from month to month. Maybe it is payroll costs or marketing dollars, or adding in new sales from the client you just got. Changing a few line items makes updating a plan less cumbersome—and makes you more likely to keep it current.

Keep it current and use it to course-correct. Putting together a budget isn’t a once-and-done exercise. You need to keep it updated with developments throughout the year—monthly at a minimum. You’d expect your GPS to tell you when you’ve gone off course immediately, so too, a timely and updated plan will help you identify divergence from your expectations early so you can do something about it.

Ignore “Turn around when possible.” There are times that we know shortcuts that our GPS doesn’t. Despite the GPS’s protests to go back on the designated highway we might take some back roads instead. Do you throw your GPS away when this happens? Is it useless for the rest of the trip? No! Your GPS adjusts to your new course and eventually gets you to your destination. Maybe your plan you developed in January is off-base. Even if you’ve updated your plan monthly, your business may take a whole different course during the year. It’s ok to build the “short-cuts” into your plan, just make sure that you have laid out how you plan to get to your final destination.

Stodgy, restrictive budgets are so 2010. Start the new year off on the right foot with a flexible and plan that will guide you to success throughout the year.

What’s your Plan B?

Monday, May 11th, 2009

Inc. Magazine had a great interview with Jack Stack, CEO of SRC Holdings and author of the book The Great Game of Business. SRC Holdings is managing well even in this environment—chalk it up to Stack’s constant paranoia and always having a Plan B.

Here’s how to develop a Plan B:

  1. Be paranoid. Stack is constantly worrying about having too many eggs in one basket. Whether that is too many sales coming from one customer or planning for another 9/11 he and his team are constantly playing out worse case scenarios and developing contingency plans to deal with it.
  2. Keep reinvesting in the future: 15% of SRC’s sales are dedicated to research and development. This allows them to rush new products to market and beat the competition because the product development was already well under way.
  3. It’s all about creating jobs. Despite this downturn, SRC has only had to reduce a workweek for some of its employees but managed to place many of them in other divisions that needed the help. They take layoffs extremely seriously. According to Stack, “A layoff is a failure of management. But the people who usually pay for that failure are not the ones responsible for it.”
  4. Focus on the 4 Ps: people, profits, positive cash flow, and positioning. If you are not using your people to help you reposition your company in this downturn, when everyone is just “standing around,” you are crazy.
  5. Prepare for your contingent liabilities: Ensure that you have enough assets to sell or cash available for the future. In SRC’s case it was having the money to pay its employees when they wanted to cash out their stock, in private companies it could be buying out a partner, or settling a pending lawsuit. Beyond a rainy-day fund or emergency fund, having access to the cash is an important part of your plan B.

SRC’s success is a result of balancing his risk by diversifying his company into markets that are inversely related, and constantly educating and communicating the business’ numbers to his employees. When asked if his paranoia could be limiting growth because they could get “whacked” at any moment, Stack succinctly states: I’d say you’re a fool if you know you’re going to get whacked and don’t do something about it.”

What is your Plan B in this economy?

Where did all my money go? Having a cash plan

Thursday, January 29th, 2009

The single most important financial step that business owners must take in 2009 is having a cash plan, also known as a cash flow forecast.

Why should you go the extra step and forecast your bank balance?

One word– LIQUIDITY.

Never in recent history has cash been so tight for businesses. Between late-paying customers, banks who are reluctant to lend, and falling equity values in homes on which many business owners relied as their emergency reserve, finding and keeping cash is getting harder to do. Liquidity will be the defining factor in the survival of many businesses this year.

While we’re talking doom and gloom—it doesn’t look like it will be getting better any time soon. Economists claim the downturn could last through the end of next year. Ouch.

Convinced you need a cash flow forecast? Good. Here’s a very simplified version of how to calculate one:

Start with your beginning cash balance for the year

+ Net income forecast

- Bad debt, or late-paying customers

+ Any expenses you put off paying

- Any other cash payments to pay down loans, credit card balances, etc

- Equity draws

= Ending cash balance

While this is a rough estimate of your cash balance, if your break it down by month you’ll be able to see when and if you will run out of cash. Then you can plan on how you will cover the shortfall.

This is the survival mode of cash flow forecasting, but there is an upside too. Say you plan to expand your business in the coming years. Having a cash flow plan will allow you to see if you will have enough money to fund a new employee, buy a piece of equipment or acquire a competitor– without relying on a line of credit or business loan.

“Preparing for the Upswing”

Monday, November 3rd, 2008

“Preparing for the upswing.”

I read that somewhere and thought it was a fantastic saying, especially with all the doom and gloom of the business news today. Instead of ducking for cover and waiting for this financial storm to pass, we should be trying position ourselves for the future. Here’s how:

  • Clean house now-take a look at your costs and wring out the extraneous ones that are bogging you down
  • Look ahead-what will you need in 6 months, what will you need in 1 year, what will you need in 2 years? Think ahead and make sure that in your conservation efforts now you aren’t hurting your chances for growth in the future.
  • Think positive-while your competition may be ducking for cover, you should be out there in full force marketing your business as if there is no recession. While it may seem difficult to see past the immediate crisis think of what you your business will look like when these troubling times pass.
  • When things are good, we let loose a little bit. There is nothing like a recession to get people to review their personal spending habits-and the same goes for business. Review your expenses, cut back-office expenses before customer facing, and you’ll be better positioned, more streamlined, more apt to finding a way to improve margins in the future when the upturn does come.

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