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Archive for December, 2008

Even small businesses need an emergency fund

Tuesday, December 30th, 2008

With the extreme downturn and credit crunch, many of my clients have found themselves needing additional cash to keep their operations going. Yet some of them found their credit lines reduced, credit cards cancelled, and new capital hard to find.

While hoarding cash is not the answer, having access to it, whether through a line of credit or building a cash reserve is critical for surviving the downturn. If you rely on your line of credit to fund payroll or pay for inventory, and you feel like you are at risk of the bank recalling or reducing the amount they have extended to you,  you should consider drawing the line of credit down and putting the money in an FDIC-insured account.

Proceed with caution: It will cost you more in interest, will increase your debt load and put your collateral at risk, kill your balance sheet ratios, and reduce the likelihood that you can get more credit. But if you need that money to continue operations, the cost of losing your business may be greater than the temporary blip on your credit score.

Play defense with a good offense

Monday, December 22nd, 2008

I am not a huge football fan, much to my husband’s dismay, but I do follow Peyton Manning, quarterback of the Colts. If you have ever watched Peyton play, then you know that he studies the formation of the defensive team and adjusts his plays accordingly, often seconds before the ball is snapped.

Similarly, as quarterback of your business, you need to be able to adjust your plays based on changes in market conditions. While I don’t believe anyone could have predicted how widespread the impact of the credit crisis would be or how deep or long the recession will be, you can call the plays as you see them. As a small business owner, you must run different scenarios to understand what the impact of a 10%, 20%, or 50% downturn in the market will do to your business.

Just as Peyton has a number of different plays that he can call, you should have an idea of how you will handle different situations and their impact, not only on income and expenses but on cash. You will also need to know if you will have enough cash or available funds from a line of credit to hire that employee or buy a piece of equipment or expand into new office space and repay the loan. What happens if a key customer starts paying late? Can you still make your payroll and pay the rent?

Smart spending, smart cash management, and smart planning are, collectively, a great offense and the best defense.

Have a plan

Friday, December 19th, 2008

When shopping for some outdoor furniture, I received a recommendation to go to a particular store. When I arrived, I walked into the shabby retail location feeling very unimpressed. However, after speaking with the business owner I found that his retail location resulted in only a mere fraction of his sales and that the majority of the business came from an extensive distribution network and from exclusive design deals he had established with the four manufacturers who make wicker furniture in China.

So why did I walk out of there incredibly impressed? When I asked how the economy was impacting his business, he coolly responded with facts and figures that I had not often heard from a business owner—and certainly had not expected to hear from this one. He clearly had a plan. He laid out how he could cut costs and increase distribution channels, even if revenues dropped by 40%. He knew exactly how much cash he had and how long it would last him, and where his major costs were and how he could flexibly adapt to the market.

Was he worried? No. Concerned? Yes. Was he sweating a downturn? Absolutely not. It seemed to me that he sleeps pretty well at night.

Do YOU have a plan? If not, make that a priority for 2009. If yes, revisit that plan early in 2009 to make sure it is still relavent.

The lesson in layoffs

Sunday, December 14th, 2008

There were 533,000 jobs lost in November alone. Add that to the hundreds of thousands of jobs lost over the course of the year and 2008 could be a record year for layoffs. With so many jobs being eliminated in such a short period of time it begs the question: should those people have been hired in the first place?

I have worked for two companies which could not have been more opposite in nature. One, an industrial manufacturing business, and the other in the consumer business of a pharmaceutical company. From my viewpoint, one was run like a speedboat, the other like a lumbering barge. Ironically, the manufacturing business was the speedboat. Here’s why: in good times, they kept lean. Headcount was as hard to get approved in good times as it was in difficult times. Everyone was expected to question the value of what they were doing and eliminate the waste or make the processes within their jobs more efficientall because they knew that getting more people was not an option.

On the other hand, in the pharma company we had some banner years with new product launches and while our business was growing 5-7% per year our headcount growth was exceeding that by many times. It seemed as if we were adding people weekly and creating a whole lot of reports and bureaucracy to keep all these people busy and, well, “useful.” What we did create was a slow organization weighed down by a tremendous amount of overhead, and when things started getting bad, that overhead (read: people) was the first place to look for cost savings.

The lesson: Adding people to an organization should be considered with the same scrutiny as if you were buying a large piece of equipment or building. You should understand the true ROI and evaluate your “ROI hit rate” with past hires.  The contribution to the growth of a company of any new staff member should be evident and quantifiable. Step back and question any analysis that paint a rosy picture—numbers can be manipulated to show anything you want then to. Removing people in a layoff or termination may cost you much more in time, money and morale than not hiring them in the first place, so think hard before you extend an offer.

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